Is Incogni or DeleteMe better for people-search sites?

Both submit automated opt-outs to people-search sites on a recurring schedule. Incogni documents its reach as a vendor-stated 420+ broker targets; DeleteMe publishes a named list of sites its standard US plan covers instead of a single total. Because the two count differently, neither number compares directly — match each service's published coverage against the specific sites that list you. Our guide to removing your data from people-search sites explains how to find those.

Which is cheaper, Incogni or DeleteMe?

On listed prices as of October 2026, Incogni's Standard plan ($95.88/yr billed annually) undercuts DeleteMe's solo plan ($129/yr). Both are subscriptions that auto-renew at the then-current rate, and DeleteMe also sells two-person and four-person plans that change the per-person math. Check the renewal price displayed at checkout — first-term prices are not lifetime prices.

Do Incogni and DeleteMe have refund guarantees?

Incogni documents a 30-day money-back guarantee on all plans. DeleteMe states a 100% satisfaction guarantee on its subscription — the vendor's terms define what that covers and how to claim it. Both guarantees are vendor-published policies that can change, so read the current terms before subscribing rather than relying on a summary here.

Incogni vs DeleteMe: Which Data Removal Service Is Better in 2026?

Incogni and DeleteMe are the two best-known subscription data removal services, and both do the same core job: they submit opt-out requests to data broker and people-search sites for you, then re-submit on a schedule because listings repopulate. Their real differences sit in how the job gets done — pure automation versus automation plus a human expert — and in price, reporting cadence, and who owns the company.

This comparison uses vendor-published information available at editorial review in October 2026 and includes no first-hand testing. Prices change and terms can change, so verify current details on each vendor's site before subscribing.

Unit	Price	Best for	Signal
01Incogni	Subscription; Standard listed at $7.99/mo billed annually ($95.88/yr), 30-day money-back (vendor pricing page, checked October 2026)	Set-and-forget automated removals	—	—
02DeleteMe	Subscription; solo plan listed at $129/yr, 1-, 2-, and 4-person plans on 1- or 2-year terms (vendor pricing page, checked October 2026)	Human-supported removals	—	—

How we evaluated#

We contrasted the same six areas for both services:

Documented broker coverage — with attention to how each vendor counts, because the numbers are not directly comparable.
Removal method: automated recurring opt-outs, custom requests, or both.
Plan pricing, the first-term price, and auto-renewal terms.
Reporting cadence: what you receive, and how often.
Refund terms and their conditions.
Company ownership, which affects both accountability and the vendor relationships we disclose.

Incogni — automation on a schedule#

Incogni's process is designed to run without you: supply the name and contact details to search for, and the service submits recurring removal requests across a vendor-stated 420+ broker sites, including people-search sites, with monthly progress reports documenting what was requested and where. Standard is listed at $7.99/mo billed annually ($95.88/yr) as of October 2026, with a monthly plan at $15.98/mo and higher tiers adding seats or unlimited removal targets. A 30-day money-back guarantee applies to all plans.

Coverage is the number to read carefully: 420+ counts automated opt-out targets, which describes the service's reach rather than completed removals. Incogni offers no human-in-the-loop equivalent to DeleteMe's custom removals — sites outside its target list are outside the process. The company is owned by Nord Security, the group behind several major VPN brands; we disclose that relationship wherever it is relevant on this site.

DeleteMe — human experts and custom removals#

DeleteMe, built by Abine, Inc., runs automated recurring removals and adds the layer Incogni lacks: a personal removal expert, quarterly privacy reports, and custom removal requests that reach beyond the standard automated rotation. Unlimited aliases, previous names, and email addresses are covered, and email and phone masking are documented features. The solo plan is listed at $129/yr as of October 2026, with one-, two-, and four-person plans on one- or two-year terms, and the vendor states a 100% satisfaction guarantee.

The constraints are equally documented. DeleteMe serves US residents only. Its coverage is published as a named-site list for the standard US plan rather than a single total — a fairer description of what you get, but one that resists the one-number comparison buyers naturally want to make. Auto-renewal applies to every plan term.

Where the difference actually lands#

Coverage claims: Incogni's 420+ and DeleteMe's named-site list measure different things. Treat any cross-vendor "who covers more" claim — including implied ones — as unproven, and instead check whether the specific people-search sites listing you appear in each service's published coverage.

Effort and escalation: Incogni is genuinely set-and-forget; DeleteMe's expert and custom requests are the documented path when a stubborn listing sits outside the standard rotation.

Price: Incogni's listed Standard price ($95.88/yr) sits about $33 below DeleteMe's solo plan ($129/yr) as of October 2026. All figures are listed first-term prices subject to auto-renewal at then-current rates.

Reporting: Incogni reports monthly; DeleteMe reports quarterly but pairs each report with a human you can direct.

Refunds: Incogni's 30-day money-back guarantee is a fixed, dated window. DeleteMe's satisfaction guarantee is broader on paper and defined in the vendor's terms.

Ownership: Incogni belongs to Nord Security; DeleteMe to Abine, Inc. Both facts are disclosed here for readers who weigh vendor concentration.

Verdict#

For most buyers the decision is effort versus service. Incogni is the better fit if you want documented, recurring removals to run themselves at the lower listed price — subscribe, check the monthly report, and let the schedule work. DeleteMe is the better fit if your situation needs judgment calls: listings the standard rotations miss, name variants, or a human accountable for the result — that is what the expert and custom removals are for, at a premium of about $33/yr on listed prices.

If you would rather do the highest-value removals yourself first, our guide to removing your data from people-search sites covers the manual process, and the best data removal services comparison adds Aura and Optery to this picture.